Technology and Business

Recent news includes Rupert Muldoch announcing that he will start charging for access to his news sites. It’s hard to imagine many people willing to pay for the online content of the New York Post. In order to charge for content you need to have something of value. In general a better model seems to be offering standard content for free and having additional chargeable content for those people who value the extra information.

We are starting to work with an exciting entrepreneur, Andrew Mazer, helping to set up ModernCoupon.com, a web-based coupon site. We have helped him review the market and we think he clearly understands that the key to the success of the site is serving web users real value - only coupons that offer substantial savings - at least 10% off. Coupons are to be free to the normal web visitor but there is an upgrade option. For $5.00 per month a member can upgrade and be entitled to additional coupons. Each of the coupons available to upgraded members is worth at least $5.00 so using even one coupon is worth the upgrade price. The site is just getting under development but it has a reasonable chance of success with a well thought out business and marketing plan.